How to create USB?
Is it possible to ensure that the recipient of a marketing message knows who the sender is before the author’s disclosure? Of course, it is! All you need to do is skillfully construct a signature brand, which will appear in all messages and channels addressed to potential customers or co-workers.
What is a unique signature brand?
It is a characteristic sign (in the form of repetitive scenes, symbols, melodies or characters) that returns like a leitmotiv in all the company’s messages and allows it to be identified. Thanks to using such a sign, consumers recognize a particular brand at first sight, despite not knowing the message. So, how can we build such a distinctive signature?